Habit is a personalized nutrition company based on your Metabolism (blood), DNA, lifestyle and goals. Sara joined Habit as VP of Design before there was a name, a solid offering, the only thing that had been created a PPT of an idea. She was the third employee, overseeing and creating all aspects of the brand. Below you will see a small selection of the work created by Sara and her team.

Brand Development
In creating Habit, we partnered with IDEO and Bulldog Drummond to help us define our audience, their journey, our values and beliefs, and from that foundation we created a name.

At-Home Test Kit
A 3 hour step by step testing process that includes 3 blood tests, a metabolic challenge, and DNA Testing. It’s crucial the customer follows the exact timing and order so they can get accurate test results.

The Making of the At-home Test Kit

Digital Test Results and Nutrition Plan

Personalized Meal Plan Subscription and Packaging

The Making of the Personalized Meal Packaging

Client:
Habit

Role:
VP of Design

Responsibilities:
Art direction and design for Habit - from branding to packaging to digital to video. Managed a small team of designers, ran photoshoots and was part of the leadership team.