Jawbone was one of the first companies to fuse a high-end design aesthetic with bluetooth audio products . Sara lead a team of designers at fuseproject responsible for all packaging, marketing materials and launch kits. Packaging was a big driving force of all Jawbone products. Bluetooth earpieces had a museum-like “glass” case showcasing the modern and beautiful devices. Jawbone was one of the first to create a bluetooth speaker that was compact and could pack a punch. Packaging and marketing materials were created with the concept of the old meeting the new.


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Jawbone Era launch packaging and marketing materials

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Jawbone Icon packaging and marketing materials

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Client:
Jawbone

Role:
@ fuseproject
Senior Graphic Designer

Responsibilities:
Overseeing and assisting in the creation of packaging, print and marketing materials for various Jawbone products.