Heighten invented a new category of CMS software that enables the delivery of the proprietary sales process via a highly tuned yet simple mobile interface. Heighten orchestrates the entire deal life-cycle bringing together your people, your collateral, and your data.

The identity represents elevation, energetic flight, and the ability to oversee situations from above. The typography is light and airy, clean and clear. It’s set a bit further away from the bird to give an illusion of flight.


Heighten_0000s_0003_heighten-bcard-2.jpg
Heighten_0000s_0001_heighten logo explore.jpg
Heighten_0000s_0002_heighten logo.jpg

Client:
Heighten

Role:
Sara Butorac Design
Art direction/design

Responsibilities:
Brand strategy, branding and guidelines