M3 Design is an 20+ year old industrial design agency based out of Austin, Texas. M3 is on the forefront of complex technologies, from concept to execution. Clients range from Nike to BE Aerospace. Sara was tasked with a rebrand for the company. She worked with the team to create a more modern brand while keeping a little of the old. A constant theme throughout all the branding materials is the “slice”, symbolizing M3’s cutting edge design thinking. The green and black color palette was inspired by M3’s past logo, but updated to be more vibrant and energetic.